Apple Inc v Wholesale Central Pty Ltd (2010) ATMO 7: The decision of the Delegate of the Registrar of Trade Marks held that Apple Inc may not prevent a small company dealing in digital device accessories from registering its trade mark, 'DOPi'.

Although Apple Inc sought to prevent the registration on the grounds that the letter 'i' in 'DOPi' was emphasised to bring to a consumer's mind of Apple Inc and that such use showed bad faith, the Registar pointed out there already existed number of 'iMarks' operating in the same market as Apple Inc, such as 'iSkin' and 'iSoft'. Moreover, Apple Inc failed to demonstrate instances [...]

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