In 2009, two of the major Brazilian companies in the food area merged and created the BR Foods (or Brazil Foods). After review by the Brazilian Anti-Trust Authorities of the proposed merger, it was initially recommended that BR Foods sells one or two of its brands or even licenses one of its most important marks to a competitor, in order to try to avoid any control of the market by the newly established company. The recommendations for restrictions is still subject to revision by the Anti-Trust Authorities.

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