In a move designed to draw attention to the genocide in Darfur, in 2008 a young fashion student (Nadia Plesner) took the decision to juxtapose an image of a starving child with a Louis Vuitton-inspired bag.

Louis Vuitton responded by suing Ms Plesner. Torrent Freak stresses that this week, Luis Vuitton lost not only the case, but also the all-important PR battle.

The artist justified her use of the LV bag as follows: “I started this campaign because of the distorted way the media prioritizes between big and small world news...How can Paris Hilton make more front covers than the genocide in Darfur? So, I ‘pimped’ a victim, to see if it worked. And [...]

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