Economic Times recently reported that India's largest private sector lender, has got trademark registration for its corporate jingle "Dhin Chik Dhin Chik".

The office of registrar of trade marks, the custodian of trademarks in India, has registered the very notes that form the jingle, Anand and Anand, an intellectual property law firm that filed the application on behalf of the bank, said in a statement.

"There are many distinctive corporate anthems/jingles that ought to be protected," said Safir Anand, senior partner at Anand and Anand law firm.

"As we are moving from longer brands to shorter ones, non-traditional marks like colour and sound will [...]

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