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Ford Sues Ferrari over Alleged TM Infringement




By Sébastien ODDOS member of a.d.c.i. - Date : 2011-02-11 - Country : ETATS-UNIS - Subject : Litigations - IP Field : Intellectual Property


The US auromobile giant Ford Motor Co. is suing Ferrari for trademark infringement.

Ford filed a case in a Detroit federal court alleging that Ferrari had copied the name of a popular truck, the F-150, and used it for a new Formula 1 race car.

Ferrari’s Formula 1 vehicle, the F150, does not have a hyphen separating the “F” and the “150“ in the name. Ferrari argued that the “150“ portion refers to how long Italy has been unified.

However, CNN Money announced that Ferrari will change the name of the vehicle to the "F150th Italia".

Ferrari argues that no confusion was ever possible while Ford explains [...]

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